It encompasses a set of communication tools that facilitate interaction and collaboration through social conventions. It refers to organizational methods that favor the integration of people, information, work and technology in a constructive dynamic, in order to provide a service of the highest quality, regardless of the field of action. Based on elements such as culture, values, business vision, personal interests and codes of conduct, a coherent global framework is established for people to identify with each other and put their decisions in context, to learn and achieve common goals.